3 loyalty trends to follow into 2011

As the Internet becomes more fragmented, offline standbys like rewards programs and loyalty based marketing are moving into the space. Merchants and brands are finding that, although it is easier to target specific groups of people online, creating a loyal customer base online is just as difficult as it is offline. Here are three things you can do to increase loyalty in 2011.

Source: http://www.bizreport.com/2010/11/3-loyalty-trends-to-follow-into-2011.html

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